Insurance What — commonsense guidance and investment strategies
Sponsor & Advertising

Advertise With Us

Join 40+ brands reaching thousands of engaged insurance shoppers and professionals every month.

View Ad Positions Why Advertise Here

Trusted by Industry Leaders

Our advertisers include top insurance carriers, fintech startups, and financial advisory firms.

MetLife State Farm Allstate NerdWallet Policygenius Lemonade

Why Advertise With Us?

InsuranceWhat.com is a trusted resource for insurance professionals, consumers, and financial decision-makers. Here's why we're the right partner for your brand.

"We saw a 4.2x ROI in the first quarter. The insurance audience here is highly engaged and converts exceptionally well."

Sarah MitchellMarketing Director, Policygenius

"The audience targeting is exceptional. Our CTR was 2.8% — well above our industry benchmark of 0.5%."

James TanakaGrowth Lead, Lemonade

"Our branded content on InsuranceWhat drew over 12K reads in the first week. Exceptional editorial partnership."

Priya SharmaVP Brand, NerdWallet
850K+Monthly Page Views
45K+Monthly Unique Visitors
12 minAvg. Session Duration
68%Return Visitors

Audience Demographics

Age 25–4462%
Age 45–6428%
College Educated74%
Homeowners58%
Have Life Insurance71%
Small Business Owners22%

3-Year Growth

2024
450K
2025
650K
2026
850K

Monthly page views have grown 89% year-over-year since launch.

Choose Your Plan

Available Ad Positions

Select the placement that fits your campaign goals. Rotating banners keep costs low — go exclusive for full ownership.

Most Popular

Leaderboard

728 × 90 · Horizontal Rectangle

728 × 90

Full-width brand impact placed above the fold on article pages. Perfect for awareness campaigns and product launches.

$69/month
$690/yearSave $138
  • Rotating banner (shared space)
  • Monthly creative swaps
  • Yearly = 12 months for the price of 10
  • Upgrade to exclusive: contact us
Get Started

Sidebar

300 × 250 · Square Rectangle

300 × 250

Targeted messaging in our sidebar widget alongside category links and popular articles. Great for retargeting and direct response.

$40/month
$400/yearSave $80
  • Rotating banner (shared space)
  • Monthly creative swaps
  • Yearly = 12 months for the price of 10
  • Upgrade to exclusive: contact us
Get Started

All prices in USD · Monthly and annual billing available · Yearly subscribers enjoy a ~17% discount and can update creative once per month

For exclusive solo placements, custom ad sizes, or sponsorship packages, contact our sales team.

Ready to Get Started?

Join our growing list of advertisers and put your brand in front of a high-intent insurance audience today.

Choose an Ad Position Talk to Sales